CREDENTIALS
- ONE18MEDIA: Copywriter & Paid Ads Manager Writes 20+ SEO blogs a month and runs paid ad campaigns across Google, TikTok, and Meta for clients spanning HVAC, education, business intelligence, and beyond.
- Fox News: College Associate & Production Assistant Wrote 5 to 8 SEO-driven articles a day across Entertainment, SciTech, and Health, and helped coordinate live event interviews.
- Static Media: News Writer, News Editor Edited and assigned entertainment coverage for Nicki Swift and Tasting Table, including live event coverage for the Super Bowl and the CMA Awards.
- [NO] BULLSHIT: Founder, Multimedia Journalist Founded an Independent Cultural Media Studio documenting music, politics, and culture through journalism, editorial storytelling, and social media.
I've spent a decade building the systems that get businesses found.
22 cabinet painting leads. 13 interior painting leads. That's what one home service company generated in 90 days, after years of struggling to keep a steady pipeline. Where would your business be with 35 new prospects lined up right now?
I've been a writer for over a decade, first as a journalist, then as a copywriter. Both jobs taught me the same lesson: nobody cares how good your work is if nobody sees it. For years, I got publications the clicks and engagement they needed to survive. Then, I turned that same instinct into a full growth system: an audit, a keyword roadmap, and a plan, for small businesses, HVAC companies, home service contractors, and local businesses. Same problem everywhere. Great work, buried on page four of Google, because nobody built the strategy or the content to put it on page one.
Since then, I've gotten HVAC companies ranking on page one for competitive NYC searches, including a direct citation inside Google's own AI answer for a Hudson Yards search. I've written ad campaigns that pulled 216 leads for a Long Island business and 35 leads for a home services company in a single 90-day stretch. Whether it's clicks, rankings, or leads, I have verifiable proof this works. That's why I built [NO] BULLSHIT: a growth strategy and content system for business owners who are done waiting to be found.